Follow my WordPress newsletter https://thewpminute.com/subscribeIn this episode, I take a step back and reflect on what it means to support WordPress professionals in today’s fast-evolving landscape. We've seen the definition of a “WordPress professional” shift significantly since the Gutenberg days. Technology has moved forward, and many of us are finding our roles stretched across WordPress, AI, and other no-code and low-code platforms. The WP Minute is also shifting with that momentum—becoming a broader support network for freelancers, agencies, and builders trying to find their next step.This episode unpacks one recurring pain point I’ve been hearing from folks in the trenches: paid discovery. Is it still a viable strategy? Has it gotten harder to pitch? Or are AI-savvy clients now walking in with their own ChatGPT-generated briefs? I share a bit about how I handled discovery back in my agency days and pose a few questions to you, the listener, about whether that model still works.Plus, I highlight the important voices at the WP Minute—like Kurt, Toby, and Eric—who are publishing honest, from-the-ground insights that agency owners need more than ever. If you're building, billing, and battling with what it means to be a service provider in 2025, this one’s for you.Key Takeaways“WordPress professional” now means more than just knowing how to build a site—it’s about adapting to new tech, especially AI.Paid discovery still confuses or frustrates clients—but it's a critical step that many agencies skip or undervalue.Your expertise is worth paying for, especially when it uncovers issues clients didn’t know they had.AI tools are beginning to change how clients approach scope, strategy, and expectations. How are you responding?The WP Minute is doubling down on serving the freelancers and agencies still out here doing the work—through podcasts, articles, and real-world representation.Great Quotes“You're not just pushing pixels—you’re solving problems the IT guy forgot existed.”“Discovery isn’t a cost, it’s a plan.”“If you're building a house, wouldn't you want a blueprint first?”“Clients now show up with AI-generated outlines. So how do you insert your expertise into that?”“I want to help WordPress professionals and agency owners again—but not from the trenches, from the tower with a megaphone.”Links & ResourcesThe WP Minute Plus PodcastSubscribe to the WP Minute NewsletterFollow Eric Karkovack’s short-form WP Minute episodes

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