Episode Synopsis "Web Analytics with Ryan Evans @ Tend.io - Matchcast Episode 15.0"

Chris is joined by Ryan Evans, co-founder at Tend.io, to chat about web analytics. They chat about why analytics and data matter and what are keys areas for improving how platforms help business owners understand their customers. They dive into making analytics easier to understand, developing cross-device and cross-browser analytics, and whether or not this is creepy. Even the FTC is commenting on the pros and cons of cross device tracking. Find this episode on our blog: http://www.matchnode.com/?p=4064&preview=true

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