Episode Synopsis "Travel & Tourism PR in a Digital World: David Zapata Podcast - Matchcast Episode 18.0"

Chris is joined by David Zapata, president and founder of Zapwater Communications. They talk about his company's experience in travel and tourism PR. With topics including some background on Zapwater, the difference between PR and Digital Marketing for Travel instead of other enterprises, how to create and inspire demand for specific, "off-the-beaten-path" locations, and the future of digital marketing in the travel and tourism PR industry.

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