Get into the essentials of budgeting for lead generation for home service businesses. Explore effective strategies for using Google Local Service ads, optimizing local SEO, and understanding the costs associated with different advertising platforms. Learn how to calculate customer acquisition costs, get practical advice on maintaining engagement with potential clients and understand how to maximize the return on your marketing investments. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting. 
 
Introduction to the episode and guests [0:30]
Effective lead generation platforms and their costs [1:07]
Setting up and optimizing Google Local Service ads [3:34]
Do Google Local Service ads work, especially in competitive markets? [5:05]
Optimizing local SEO and Google map pack positioning [6:39]
Calculating customer acquisition costs [9:27]
Tracking the source of leads for accurate marketing insights [12:46]
Most important number you need to know as a business owner [14:30]
How much you should be spending on Cost per Click [18:04]
Getting optimal search impression share in Google Ads [19:38]
How Jobber helps home service businesses scale [21:17]
Ideal return on investment in marketing and the role of lifetime customer value [22:53]
Keeping leads that haven’t converted top of mind [24:15]
Adam’s takeaway tips: Google LSA are the best value and the simplest way to start basic ads, make sure your Google Business Profile is fully maxed out, get as many Google reviews as you can, once you start spending money on marketing - track everything as much as possible [30:08]

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