Creating and sustaining a great user experience is a surefire way to lengthen your game’s shelf life. There are many different ways to go about creating or improving a game’s user experience. It can be as simple as choosing an art style, or it can be as complex as using data to identify weaknesses in your game. This week on Mastering Retention, Tom speaks with Abhay Ramakrishnan (Product Manager at DECA) about all the different ways to go about creating a user experience that retains players and drives revenue. Here are your cheat codes: 1:25 How did Abhay Ramakrishnan get into the video game industry?3:05 The DECA Difference5:47 Sustainable LiveOps events.8:35 Art style can impact your game’s sustainability.10:27 Ways to activate your game’s community.14:57 Weighing new features against quality-of-life features.18:19 When done correctly, can segmentation create a better player experience?27:04 How to use Data to create a better player experience?32:45 Will users pay more if the user experience is great?39:49 LiveOps systems and tech.41:16 Selecting A Community Managers 45:02 Design Pillars51:10 How to keep more players around longer.

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