Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about:Designing games for a target audience and understanding player needsChallenges of creating games for a region you aren't familiar withFun Rock's solution of hiring a team that understands the culture and audienceBenefits and drawbacks of creating separate servers for different regionsRole of player-driven decisions in game designEmphasis on the importance of localization and being immersed in the culture of the target audience when designing games

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