Each user will engage differently with your game. How they play the game and/or how much they spend on the game will vary widely from player to player. In the same way a company would market their game differently for different target audiences, companies should segment their analytics to find the best possible ways to monetize their game. This week on Mastering Retention, Tom speaks with Sam Abbott (Head of Monetization at Rec Room) about how to use player segmented data to help increase in-game purchasing, and overall user engagement. Here are your cheat codes: 0:46 How did Sam Abbott get into the video game industry?2:38 What is “Rec Room”?3:34 How does Rec Room differ from Roblox?4:40 System Design5:56 Play-to-win game mechanics.12:43 Accounting for the different player budgets.16:26 How to find a user's budget.23:02 Balancing monetization and player experience.27:23 Role of analytics in identifying in-game activity.31:57 How to know if your game economy is flawed.35:17 Player Segmentation.47:00 Best ways to segment players.49:12 The future of monetization.55:20 How to keep more players around longer.

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