This week’s installment of Mastering Retention is a special one, as Tom celebrates the 100th episode with the help of Yosi Tal (Senior Product Manager at Papaya Gaming). The two of them commit the entire episode to the topic of retention. They discuss features and emotions that drive retention, segmentation, player progression goals, maximizing the first time player experience and so much more! Here are your cheat codes:1:19 How did Yosi Tal get into the video game industry?5:37 The pillars of retention strategy7:45 Player progression goals10:47 Playing for status 12:15 Long term retention through social features14:42 Social obligation20:10 Personalization24:14 No-brainer features26:31 Feelings drive retention28:31 First time player experience32:17 Reward calendars34:47 Personalized player experience37:45 When to change things for a player39:36 Is segmentation a full-time job?41:14 Segmentation mistakes44:00 How to keep more players around longer.

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