Ep. 118: Understanding Player Needs and Localization

06/07/2023 31 min Episodio 120
Ep. 118: Understanding Player Needs and Localization

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Episode Synopsis


Joakim Hoglund, Head of Studio at Fun Rock, shares insights on designing games for a target audience and the importance of understanding user needs. This episode doesn't disappoint. Tom and Joakim talk about:
Designing games for a target audience and understanding player needs
Challenges of creating games for a region you aren't familiar with
Fun Rock's solution of hiring a team that understands the culture and audience
Benefits and drawbacks of creating separate servers for different regions
Role of player-driven decisions in game design
Emphasis on the importance of localization and being immersed in the culture of the target audience when designing games