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Listen "SSFN.4 - How to Sell Social Selling to your Boss"
Episode Synopsis
Leave your commentIn episode #4 of Social Selling for Newbies we talk about How to Sell Social Selling to your Boss. Note: If you have not checked out Episode #3 you should do so as it relates perfectly to this episode. Episode highlights: 0:00 - Intros3:30 - Carson: Is social selling a gimmick? 5:20 - Brandon: Why is social selling misunderstood? The importance of building community and evaluating your current playbook. 7:00 - How is Social Selling different from Social Marketing? 13:04 - Brandon provides some interesting B2B buyer stats...- 86% of buyers want to be sold virtually- 70% of buyer research is done prior to talking to a sales person. 16:00 - Carson: Why you need to be doing social selling? Your competition is doing it! 18:00 - Brandon: The importance of going slow to move fast. How to handle the "I don't have time objection."21:00 - The importance of providing value and being a guide. 24:30 - How social selling relates to going to a coffee shop. The importance of not selling too soon. 28:00 - How to use Social Selling to get "prospect intelligence". 29:00 - Brandon: "Nothing has changed, it is just different." What if we tried "social selling and it did not work?"32:00 - Does a pilot project make sense? How to figure out what is not working. 35:00 - Final thoughts on selling the boss. 36:00 - Next weeks episode with Brian Galicia. The Revenue Zone Book: https://therevenuezone.comComment please and let us know you are joining us. We would feel really bad if no one shows up. :-)Oh yeah, please share with your friends who could benefit from it too. We appreciate it!Connect with us on LinkedIn:Carson V. HeadyTom BurtonBrandon LeeFollow Social Selling for NewbiesLinkedInYouTube Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter
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