Why You Need to Embrace the New Go-To-Market Strategy with Scott Alexander

Mastering Medical Device
30/08/2022 1h 7min
Why You Need to Embrace the New Go-To-Market Strategy with Scott Alexander

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Episode Synopsis

Send us a textScott Alexander is the CEO of iVelocity Marketing, and has been on the leading edge of identifying market shifts and building strategies and programs to embrace a new and improved go-to-market strategy. In this episode he shares  what providers don’t understand about medical device companies, what we don’t understand about providers, the reasons why the old go-to-market strategy no longer works in medical device, the benefits of using a digital strategy, and why sales will love – and prosper – from embracing this change.Links from this episode:Scott Alexander LinkedIniVelocityJairus Physician Micro-MarketingSupport the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

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