Send us a textIn this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical advice for building and differentiating a brand, and highlights the importance of company values and leadership in navigating external events. Whether you're responsible for your company's brand or interested in personal branding, this episode provides valuable lessons on aligning brand strategy with business goals and values.00:00 Introduction to Branding and Guest Speaker02:28 Howie Chan's Journey from Biomedical Engineering to Branding04:10 Field Experience and Transition to Marketing09:06 Understanding and Managing a Brand12:40 Brand Differentiation and Value16:50 Challenges in Brand Management23:00 Branding in the Medical Device Industry31:02 Navigating Social Issues in the Marketplace32:36 The Importance of Self-Awareness for Companies33:37 Aligning Company Actions with Core Values34:52 The Cost of Silence vs. Taking a Stand35:33 Timeliness and Crisis Communication36:56 Personal Beliefs vs. Company Beliefs43:10 The Role of Leadership in Decision Making48:05 Applying Company Branding Lessons to Personal Branding53:35 Howie’s Insights on Branding and Consulting57:12 Final Thoughts and TakeawaysLinks from this episode:Howie Chan LinkedIn https://www.linkedin.com/in/howiechaniam/HealthyBrand Consulting  https://www.healthybrandconsulting.com/Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

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