Every company relies on advertising at some point to attract their customers, but how do you make it work better?Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force. Today, we’re breaking down a few trusted tactics in B2B performance marketing that will help you innovate your revenue engine, create and capture demand, and generate value for customers.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Braeden Matson-Jones, Performance Marketing Manager at Refine Labs, to talk about the relationship between performance marketing, demand generation, and revenue growth.In this episode, we discuss:How Braeden is leveraging performance marketing as a demand generation strategyStrategies for generating and capturing demandImportant performance marketing KPIs to keep your eye onCreative performance marketing solutionsIf you're thinking of incorporating demand informed Performance Marketing into your digital marketing strategy, we highly recommend it. It's a great way to diversify your audience and see results that you can measure. And who doesn't love seeing results? It’s what Markigy is all about, after all.Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedowMeet the Guest:Braeden Matson-Jones, Performance Marketing Manager at Refine Labshttps://www.linkedin.com/in/braeden-matson-jonesLinks to content here: Refine Labs: https://www.refinelabs.comListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media. 
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