🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.🔑 Key Takeaways:The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.Data-Informed Decisions: How to create cohort models to measure performance from awareness to bookings—and why finance should be in the room.Avoiding Common Pitfalls: How disjointed plans and incomplete data lead to inefficiencies (and how to fix it).Future-Proof Strategies: The importance of building scalable processes early, even if you're a small business.Candid Insights: Why "celebrating failures" can lead to faster solutions and stronger teamwork.🎧 Listen now to learn:Darren's experience with $6M in inefficient spend and the lessons learned.The role of leadership in ensuring cross-functional alignment.How AI is reshaping marketing, from outbound strategies to brand-building efforts.Why your CEO needs to roll up their sleeves and visit the "gemba."🔥 Quote of the Episode:"Don’t come to me with problems unless you’ve got solutions you’re working on." — Daren LaudaConnect with Daren:https://www.linkedin.com/in/darenlauda/www.outsetops.comConnect with Leanne:https://www.linkedin.com/in/leannedow/www.markigy.com
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