Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.Let’s explore a few ways to curate an effective ABM strategy so you can achieve that optimal alignment and close more deals.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mason Cosby, Director of Growth at Gravity Global, to break down trusted tactics for creating a powerful Account-Based Marketing (ABM) strategy.In this episode, we discuss:What is the role of ABM in B2B growth?Mason’s framework for building a successful ABM strategyThe importance of building trust in your professional relationshipsHow to implement ABM tactics in your B2B marketing planWhere is marketing headed in the future? Where should it be going?Meet the Host:Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow/Meet the Guest:Mason Cosby, Director of Growth at Gravity Globalhttps://www.linkedin.com/in/masoncosbyLinks to content here: Gravity Global: https://gravityglobal.comListen to The Marketing Ladder Podcast: https://apple.co/3eNBK4HListening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.This episode was produced and brought to you by Reignite Media.
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