This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy.Article available at:Keyword research for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletterThe Advanced Guide to Keyword Clustering, Tom Casano, MozDomain Authority, SEO Learning Center, MozLong-tail Keywords: What They Are and How to Get Search Traffic From Them, Tim Soulo, Ahrefs BlogAlmost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Patrick Stox, Ahrefs BlogExperts to follow:Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies.Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow.SEO tools mentioned:Google Search ConsoleGoogle AnalyticsAnswer The PublicGoogle Keyword PlannerThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

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