In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work.Article available at:Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading:Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blogTopic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush BlogGoogle is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine JournalAn update to how we generate web page titles, Google Search Central BlogWhat Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blogMeta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine JournalGoogle Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine JournalHow Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, FoundationThe SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs BlogExperts and companies to follow:Ross SimmondsFoundationAnimalz BlogSparkToro BlogRand FishkinAmanda NatividadThe Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.You can learn more about building a marketplace at www.sharetribe.com/academy/.Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

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