Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility. Listen to the whole episode now!Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix KingPodcast recorded at marketingSHOWCASE Newcastle, May 2025

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