Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients. He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience. The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search.Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/Podcast recorded at marketingSHOWCASE Manchester, June 2025

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