ZARZA We are Zarza, the prestigious firm behind major projects in information technology.

Marketing^AI

Por: Enoch H. Kang

AI breaks down top marketing research papers into clear, quick insights.

116 episodios disponibles

Latest episodes of the podcast Marketing^AI

Preference Engineering: Marketing in the Agentic Economy 31/12/2025

Generative Brand Choice 04/12/2025

E-GEO: A Testbed for Generative Engine Optimization in E-commerce 30/11/2025

Improving Historical Census Transcriptions: A Machine Learning Approach 24/09/2025

Regulation, Investment, and Misallocation in Natural Gas Pipelines 24/09/2025

On the Structural Basis of Conditional Ignorability 25/08/2025

The Agent Economy: From Bots to Monetized Markets 18/08/2025

The Analytics Mandate: Monetizing Data for Growth 17/08/2025

Improving Generative Ad Text on Facebook using reinforcement learning 15/08/2025

Autonomous Marketing: Architecting the Future CMO Role 06/08/2025

CMO's Guide to Autonomous Marketing and AI Reward Models 06/08/2025

AI Era Marketing Education: A Strategic Blueprint 05/08/2025

Marketing's Agentic AI Transformation: From Efficiency to Autonomy 04/08/2025

Towards Global Optimal Visual In-Context Learning Prompt Selection 29/07/2025

GEPA: Generative Feedback for AI System Optimization 29/07/2025

Defending Prediction Policy Problems: Pragmatism in Algorithmic Governance 25/07/2025

Against Predictive Optimization: On the Legitimacy of Decision-making Algorithms That Optimize Predictive Accuracy 25/07/2025

Human Expertise in Algorithmic Prediction 25/07/2025

On the (Mis)Use of Machine Learning with Panel Data 25/07/2025

Prediction Policy Problems 24/07/2025

1 2 3 ... 6 Siguiente › Última »