In this episode you will learn about:  Personality differences between developers and marketers How to understand what SEO success looks like for each client SEO goals and objectives beyond just ranking on the first page of Google What are some of the biggest challenges for business who want to rank high on Google in the post pandemic world Why, contrary to popular belief, ranking high on Google is not free Top 3 tips for new businesses who want to start focusing in SEO The importance of customer reviews on Google How to get more customer reviews on Google How to achieve your next marketing win with SEO How to understand your customer better Customer personas examples How to use data to understand business successes and failures Find Pete online: Website  Podcast  Facebook LinkedIn 

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