Join this fun conversation with Jessica Ryals from CFO Colleague. She's embraced building a brand through content in a niche market serving higher education. She has also embraced the important role as a business leader taking ownership in the message and building out authority content. Hear how she's doing it and be inspired at some of the very simple approaches that are making a BIG impact for their brand. Check out CFO Colleague. Connect with Jessica on LinkedIn. ____Marketing Wins is hosted by Valerie Morris of Tintero Creative.

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