How do some people master social media algorithms while we’re just double-tapping memes? In this episode, Tash Courtenay-Smith—strategist, non-exec director, and algorithm geek who’s been outsmarting platforms since the early days joins me.From Google to TikTok (24 million views, anyone?), Tash spills how she did it. Spoiler: it’s not viral luck—it’s grit, consistency, and reading the rules.What You’ll LearnAlgorithm Basics: How Tash outranked giants on Google with just a book and sheer will.TikTok Grind: Why 10 months of showing up beat chasing quick fame—24M views later.Low-Cost Content: How she cuts editing costs with an offshore team and AI tools.Neurodiversity Edge: Why her autistic focus became her secret weapon.Rulebook Wins: Follow the platform’s instructions—sounds boring, works like a charm.Tash proves success isn’t luck—it’s built, step by stubborn step. She’s real about the slog—flat numbers and dreaded live streams.Packed with no-nonsense tips, this one’s a goldmine!Marketing Vs The World is produced by Urban Podcasts.

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