In a new episode of Marketing Vanguard, Victoria Lozano, EVP of Marketing at Crayola, recently shared insightful perspectives on the evolving role of marketing leadership.Lozano, responsible for steering Crayola's marketing strategy, emphasized the importance of strategic decision-making and clarity in the dynamic CMO landscape. "If you could get those two things [building brand equity and driving revenue] and you have metrics against them, that's when good things happen."Listen to this episode to hear how Lozano is continuing to color the world of marketing and innovation with her insightful leadership. Hosted on Acast. See acast.com/privacy for more information.

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