Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She is also an Instructor for the Modern Marketing Certification program. In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it takes to succeed in a fast-paced agency role.   Key Takeaways: [1:50] How did Marissa break into this career field? [3:25] What advice does Marissa have about getting involved in social media as a career path? [7:00] What are some of the skillsets a good social media manager should have? What does Marissa look for? [8:45] If you are looking to grow rapidly in your skill sets, join an agency. [13:15] Marissa shares her strategy to grow a brand when they’re brand new. [16:05] When it comes to content creation, how did Marissa get internal employee involvement to advocate for Irwin? [20:45] There’s a big gap between college and real-world marketing needs. Marissa offers ways you can bridge that gap. [24:00] How can B2B marketers best be prepared for their roles? [30:50] How does Marissa define a healthy work culture? [34:55] Marissa talks about the logic behind her piece, “Be the Man You Want to Marry.” [37:50] Sometimes you need to get out of the way and let people share their voice. You can be an ally in helping people speak up. [42:15] Every conversation is better when there are different perspectives in the room. [48:10] Marissa answers some rapid-fire questions!   Mentioned in This Episode: Irwin.com Marissa on LinkedIn My message to you on International Women’s Day  

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