Jon Davies is the Head of Marketing Technology Transformation at Fidelity Investments and has been a Global Marketing UX and Creative Technical Leader over the last 15 years. Jon understands there’s a wealth shift happening among the millennial generation and shares insights in this week’s episode on how to lead transformational change in an environment that is ever-growing. He also talks about some of the key things he’s learned over the years from being a marketer in the financial services industry.   Key Takeaways: [1:30] What does a typical day look like for Jon? [4:25] Jon shares a little bit about his background and how he got his start in transformational marketing. [8:45] When exploring new industries and paths, Jon encourages you to not be afraid. [9:40] What surprised Jon the most about the financial industry? [13:45] What is Jon’s leadership style and how has he had to adapt to the changing demands of the financial industry? [18:00] Jon talks about the shift in work models and whether remote work is here to stay in the financial sector. [19:10] When it comes to transformational change, how does Jon lead the charge in this arena? [24:15] How do we best target and serve the younger generation? [29:00] Jon uses the airline industry as an example of forced transformational change due to the pandemic. [34:45] Jon answers some fun rapid-fire questions! [41:15] Jon would be interested to meet and speak with Abraham Lincon.   Mentioned in This Episode: Fidelity.com Jon on LinkedIn  

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