The Intangible "Gifts" on Your B2B Customer’s Wish List

Marketing to Complex Industries
08/05/2020 30 min Episodio 3
The Intangible "Gifts" on Your B2B Customer’s Wish List

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Episode Synopsis


In the world of B2B marketing, gift-giving can be a powerful way of strengthening business relationships and demonstrating your dedication to individual customers, but some gifts carry more meaning than others. In fact, according to Senior Copywriter Matthew Kabik, the intangible gifts of care and attention are the ones that your customers may value most. To learn more, read Matthew's blog post, "4 Great Gifts for B2B Customers, No Matter the Season:" https://www.godfrey.com/insights/customer-journey/4-great-gifts-for-b2b-customers  “Marketing to Complex Industries” is presented by Godfrey — a B2B marketing agency for industries like yours. Godfrey is built for technical products, discerning buyers and intricate buying cycles. For more information, visit www.godfrey.com.

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