Godfrey’s Social Media Manager Emily Spillar talks about the latest B2B social media trends and what B2B marketers can expect in the future. Listen in to hear her perspective on the importance of remembering “it’s a marathon, not a sprint.” Join us as Emily chats with VP, Creative Scott Trobaugh about:the growth of social media and the increased focus on “in the moment” and real-time social media applicationsthe relevance of the newest platforms, such as Clubhouse and TikTok, to B2B audiencesthe importance of understanding the audience demographics of the platforms you usehow to set up social media reporting structuresexamples of ways B2B companies are integrating social media into their arsenalwhat marketers should consider when deciding what platforms to leveragethe importance of having a social response plan in place Quote from the episode:“It’s important to remember it’s a marathon and not a sprint. So, you’re not going to have 10,000 followers overnight. You’re not going to have a million views on a video in a week. It’s really putting in the work to develop that content calendar. To plan ahead. And be consistent. Be consistent in your responses. Be consistent in your messaging. Be consistent in your posting.” Additional Resource: in Emily’s blog, “Using Social Media for Complex Industries: 4 Foundational Tips” About the Speakers:EMILY SPILLARSocial Media ManagerA graduate of The Pennsylvania State University, Emily discovered her passion for social media while working in public relations. Now, as social media manager at Godfrey, Emily works to execute our clients’ social media programs and develops and implements strategies on their behalf.  SCOTT TROBAUGHVP, CreativeAs VP, Creative at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.

Ver todos los episodios