This provides a detailed review and analysis of the Japanese coming-of-age novel, Naruse Runs Through the Capital, the concluding installment of the Akari Naruse series, which won the 2024 Japan Booksellers' Award. The review centers on the protagonist, Akari Naruse, an eccentric Kyoto University student whose defining characteristic is unwavering self-belief and pursuing what she finds interesting without concern for others' opinions. It illuminates core life lessons derived from the narrative, including the importance of staying true to oneself regardless of changing environments and embracing diversity for personal growth. Furthermore, it discusses the novel’s unique structural choice to depict the protagonist only through the eyes of surrounding characters, drawing parallels between this multi-perspective narrative technique and the business need for a multifaceted understanding of customers in marketing.

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