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Listen "An Insider's Take on Account-Based Marketing"
Episode Synopsis
It is increasingly challenging for B2B companies to connect with prospects.
A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working.
It explains why they are turning to account-based marketing (ABM) to focus on a defined group of prospects.
In this edition of Marketing Spark, Nadia Milani talks about how her ABM campaigns have succeeded and, as important, what to avoid.
For more about Nadia and the podcast, check out the show notes.
A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working.
It explains why they are turning to account-based marketing (ABM) to focus on a defined group of prospects.
In this edition of Marketing Spark, Nadia Milani talks about how her ABM campaigns have succeeded and, as important, what to avoid.
For more about Nadia and the podcast, check out the show notes.
More episodes of the podcast Marketing Spark (The B2B SaaS Marketing Podcast)
Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
16/09/2025
Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
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