Send us a textOne of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail.It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person.When a client fails and experiences negative consequences, it feels awful to me because I like my clients and I want them to be successful. My hope is always that they will learn from their mistakes and do better the next time and they get to own that success, too.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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