Send us a textCoaching is largely process-driven similar to therapy and although our clients receive real benefits, those benefits can be subtle and hard to articulate.For this reason I often find myself reluctant to ask people to pay me. Or when prospective clients push back on the price I quote, I cave pretty quickly.From the many conversations I’ve had with coaches, this is a common challenge.It’s also a common challenge for other process-centric professions: creative services, healing services, therapy and consulting just to name a few.For this reason I was fortunate to meet Harrison Moore. Now here’s what fascinated me about Harrison and his coaching practice.From the beginning I never had the slightest doubt that Harrison absolutely believes in the value of his coaching. His belief is not from a place of arrogance. It comes from a place of humility and an almost reverence for what coaching can create for his clients.He also holds coaching as a kind of sacred practice; that he has learned from and is passing on what he learned from his own coach.This humble but deep confidence in his coaching made a huge impression on me. I wanted to hold my coaching practice in the same way. I want to bring this level of professionalism and respect for what I do.In this podcast conversation, Harrison and I discuss his journey as a coach and what has helped him embody the values of his gifts and work.If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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