Listen "Episode 8: The One Google Ads Tweak That Got 39 New Patients"
Episode Synopsis
You don’t need a new website.
You don’t need a crazy offer.
And you definitely don’t need to double your ad spend.
In this episode, I share the one Google Ads tweak that helped one of our dentists land 39 new patients. And no, it wasn’t anything fancy.
We added a dynamic location insertion to their headlines, so instead of saying “Top Dentist Near You,” the ad automatically displayed ⬇️
“Top Dentist in Omaha”
“Emergency Dentist in Olathe”
“Same-Day Appointments in Wichita”
That small change dramatically increased click-through rate, lowered cost-per-click, and ultimately filled their schedule.
✅ Why Dynamic Headlines Perform Better
✅ How Google Rewards Relevance With Cheaper Clicks
✅ Why Most Agencies Skip This Step
This is one of those wins that proves marketing isn’t always about more. Sometimes it’s about smarter.
You don’t need a crazy offer.
And you definitely don’t need to double your ad spend.
In this episode, I share the one Google Ads tweak that helped one of our dentists land 39 new patients. And no, it wasn’t anything fancy.
We added a dynamic location insertion to their headlines, so instead of saying “Top Dentist Near You,” the ad automatically displayed ⬇️
“Top Dentist in Omaha”
“Emergency Dentist in Olathe”
“Same-Day Appointments in Wichita”
That small change dramatically increased click-through rate, lowered cost-per-click, and ultimately filled their schedule.
✅ Why Dynamic Headlines Perform Better
✅ How Google Rewards Relevance With Cheaper Clicks
✅ Why Most Agencies Skip This Step
This is one of those wins that proves marketing isn’t always about more. Sometimes it’s about smarter.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.