Marketing Masterclass with Hellmann's Global VP, Christina Bauer-Plank

Marketing Masterclasses
05/06/2024 58 min

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Episode Synopsis

Unilever’s Hellmann’s is more than just an iconic brand — it’s a masterclass in sustainable marketing. Former Global Vice President Christina Bauer-Plank joins Jon Ratcliffe to discuss how her background in chemistry, R&D, and marketing shaped her approach to brand-building. From an Austrian farm to leading a global powerhouse, Christina shares the strategies behind driving meaningful, purpose-led marketing. This episode is packed with inspiration — don’t miss it!

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