Recorded beachside at Cannes Lions, Alexandra Illiashova, Head of Integrated Brand Communications at Danone Benelux, joins Declan Hollywood for a refreshing and candid conversation about creativity, ambition, and navigating the fast pace of modern marketing.From launching a business on live TV to leading brand strategy at scale, Alexandra reflects on the power of standing out, surrounding yourself with aspiration, and embracing the thrill—and challenge—of constant innovation.An energising episode for marketers chasing bold ideas in a one-second world.

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