ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "From A to B(uy) - How to improve sales by understanding the customer journey"
Episode Synopsis
In this episode, Steen Rasmussen, Co-founder of IIH Nordic and, Bob Moesta, President & CEO of The ReWired Group are discussing their perspectives on the importance of changing the mentality of marketing. People don’t buy a product, they hire it to do a job. By realizing how marketing is actually about building relationships and helping the customers to find a solution to their problems you can help them decide to buy by supporting their individual customer journey.
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