Episode Synopsis "Segmentation and Targeting"

In this episode we discuss the segmentation and targeting process that companies must go through in order to identify who their customer is.

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More episodes of the podcast Marketing Is Cool

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• A/B Tests
• Artificial Intelligence
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• Web Data Extraction
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• Analytics Tools
• Intro to Marketing Analytics
• Personal Selling
• Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
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• Promotion Ethics
• Integrated Marketing Communications
• Consumer Behavior
• Business Buying Behavior
• The Marketing Plan
• Marketing Information
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• Product Strategy
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• Marketing Measurement
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• Developing Marketing Strategies
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