Episode Synopsis "Analytics and STP"

A discussion of the role of analytics in segmentation, targeting, and positioning.

Listen "Analytics and STP"

More episodes of the podcast Marketing Is Cool

• Metrics
• Data Visualization
• Analyzing A/B Tests and Experiment Results
• Experiments
• A/B Tests
• Artificial Intelligence
• Analytics and STP
• Web Data Extraction
• Data Management
• Analytics Tools
• Intro to Marketing Analytics
• Personal Selling
• Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
• Sponsorships, Product Placement, and Branded Entertainment
• Marketing Research
• Sales Promotions
• Direct Marketing
• The Internet
• New Products
• Creativity
• Promotion Ethics
• Integrated Marketing Communications
• Consumer Behavior
• Business Buying Behavior
• The Marketing Plan
• Marketing Information
• Marketing Implementation
• Digital Marketing
• Communications Strategy
• Distribution Strategy
• Pricing Strategy
• Product Strategy
• Brand Positioning
• Segmentation and Targeting
• Marketing Measurement
• Building Relationships and Loyalty
• Developing Marketing Strategies
• What Is Marketing?