Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15

08/08/2020 41 min Temporada 1 Episodio 15
Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15

Listen "Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15"

Episode Synopsis

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.
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