The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

Marketing in the Raw with Adam Helweh
06/12/2024 1h 2min Temporada 2 Episodio 9
The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

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Episode Synopsis

Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes.

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