📘 Episode OverviewIn this episode of Marketing in the Age of AI, host Emanuel Rose sits down with PR strategist Barrie Cohen to unpack how artificial intelligence is reshaping public relations—from storytelling and audience targeting to earned media and GEO. You'll discover how small businesses can stay visible, build stronger narratives, and thrive in a shifting digital landscape where human-first strategy still matters most.🔍 What You’ll LearnHow AI is changing PR workflows (and what it can’t replace)Why storytelling—not contacts—is the new PR differentiatorHow earned media impacts visibility in the age of GEOPractical PR strategies small businesses can start using right nowHow to build trust, craft a compelling brand narrative, and understand your true audienceWhat KPIs actually matter in modern PRThe evolving interplay between PR, SEO, and Generative Engine Optimization🎤 Featured Guest: Barrie Cohen, Founder & CEO of Barrie Cohen Public Relations, brings nearly a decade of experience helping brands elevate their visibility through strategic communication. She has secured high-profile media placements across major outlets and mentors the next generation of PR pros. Her relationship-driven, story-first approach sets her apart in a shifting media landscape.Connect with Barrie: LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/⭐ Episode HighlightsWhy PR has changed more in the past year than in the past decadeWhy relationships alone aren't enough in PR anymoreHow AI supports (but never replaces) human storytellingUsing AI for framing, formatting, and trend researchHow small businesses can run PR strategies like the prosWhy your “story” is the most powerful PR assetHow to think about audiences, ICPs, and content channelsWhat meaningful PR ROI actually looks likeThe rise of GEO and why earned media matters more than ever🌐 Connect & Explore MoreConnect with Host Emanuel Rose:Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fxGuest – Barrie Cohen:LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/📚 Further Reading & ResourcesRelated Blog Post: Human-First PR Strategy in the Age of AI Search https://emanuelrose.com/human-first-pr-strategy-in-the-age-of-ai-search/Emanuel’s Book: Authentic Marketing in the Age of AI https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/More from Emanuel: https://emanuelrose.com/If you found this episode valuable, don’t forget to: ✅ Like ✅ Comment ✅ Subscribe …for more deep dives on AI, marketing strategy, and growing your business in a changing digital world.#MarketingInTheAgeOfAI #PublicRelations #AIinMarketing #SmallBusinessGrowth #EarnedMedia #Storytelling #DigitalMarketing #PRStrategy #GEO #GenerativeEngineOptimization #MediaRelations #AIForBusiness #MarketingPodcast #BrandNarrative #EntrepreneurMarketing

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