📌 Episode Overview:Search is changing—fast. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with digital strategist Peter Kalanda to break down the shift from traditional SEO to GEO (Generative Engine Optimization). They explore how AI-driven search, LLMs, and evolving consumer behavior are reshaping how brands gain visibility, create content, and connect with audiences online.🧠 What You’ll Learn:The difference between SEO, GEO, and AEO—and why it matters nowHow LLMs like ChatGPT, Perplexity, and Gemini are changing search behaviorWhat technical fundamentals still matter for AI-era visibilityWhy authentic content beats machine-generated fluffHow AI agents are being developed for real marketing workflowsPredictions on where AI search and advertising are headed nextPractical tools and metrics marketers should track during this transition👤 Featured Guest: Peter Kalanda is a seasoned digital marketer, strategist, and founder of Three High. With expertise in elevating startups and mid-sized businesses, Peter blends technical precision with creative insight to fuel visibility and growth. His background in hospitality gives him a unique perspective on building authentic brand connections—a competitive advantage in today’s AI-driven marketing landscape.Connect with Peter: LinkedIn: https://www.linkedin.com/in/peter-kalanda/✨ Episode Highlights:What do we call it now? SEO? GEO? AEO?How LLMs are evolving faster than marketers expectedBuilding custom AI agents for analytics & reportingWhy technical fundamentals still matter for AI searchWriting content that humans and LLMs trustUsing Google Search Console & FAQs strategicallyReddit, reviews & the rise of authentic UGCWill LLMs introduce advertising?Why the human-in-the-loop still mattersDifferences between ChatGPT, Perplexity & othersAI-generated images & creative toolsKey metrics marketers should focus onThe growing power of video in AI-era discovery🔗 Connect & Explore More:Connect with Host Emanuel Rose:Website: https://emanuelrose.com/ LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/ Instagram: https://www.instagram.com/emanuelroseauthor/ Facebook: https://www.facebook.com/EmanuelRoseAuthor YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx📚 Further Reading or Resources:Blog Post on This Episode: https://emanuelrose.com/from-seo-to-geo-how-to-stay-visible-in-ai-driven-search/Emanuel’s Book Authentic Marketing in the Age of AI: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Learn more about Emanuel’s work, speaking, and resources: https://emanuelrose.com/If you’re navigating the future of AI-driven marketing, hit LIKE, SUBSCRIBE, and drop a comment below sharing what you think about the shift from SEO to GEO. Your insights help fuel future episodes!#AIinMarketing #SEO #GEO #DigitalStrategy #MarketingPodcast #MarketingInTheAgeOfAI #AITrends #DigitalMarketing #SearchOptimization #ContentStrategy #AEO #GenerativeAI #LLMSearch #Perplexity #ChatGPT #BrandVisibility #EmanuelRose #PeterKalanda

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