Don't stress about low social media engagement—it's a widespread trend reflecting changing user behavior rather than poor content quality. Looking at impressions instead of likes gives you a more accurate picture of your content's reach and effectiveness.• Most people have become passive scrollers who rarely like, comment, or share content• The habit of enthusiastic engagement from early social media days has dramatically changed• Focus on impression analytics rather than engagement metrics• Create engaging content through behind-the-scenes videos, blooper reels, and time-lapses• Utilize Stories, which often get more views than regular posts• Be more engaging with others' content—you reap what you sow Support the show

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