This episode dives deep into the transformative potential of geofencing for small businesses, demonstrating how this location-based technology can effectively target customers in real-time. Listeners will learn about the practical applications, success stories, and the importance of monitoring ROI in their digital marketing efforts.  • Understanding the concept of geofencing and its applications  • Examining case studies from local businesses  • Discussing the importance of ROI and analytics in marketing  • Exploring the benefits of demographic targeting in ad campaigns  • Emphasizing ethical considerations in using customer location data  • Encouraging small business owners to embrace geofencing strategies Support the show

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