When you want to generate new business, should you invest in a trade show stand or put your budget into Google Ads?Both can work, but they deliver results in very different ways.In this episode, Simon Batchelar compares their strengths and weaknesses side by side to help you decide which is best for your business.- How trade shows build credibility, visibility, and relationships in your sector- Why Google Ads help you reach active buyers at the right time- The pros and cons of each approach for generating high-quality leads- How to combine both to maximise your marketing results

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