Shifting Marketing Objectives

20/04/2020 16 min Episodio 30
Shifting Marketing Objectives

Listen "Shifting Marketing Objectives"

Episode Synopsis

This week, BidPixel's CEO Dave Granfield and Senior Ad Account Manager Chris Mott, share how shifting marketing objectives can help your brand survive and thrive.

We discuss in-depth the strategies that BidPixel uses for Brand Awareness or TOF (top of the funnel) marketing.

We also talk about how to portion a funnel out so you don't just focus on conversion and retargeting but also feeding the funnel for more possible buyers and leads.

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