On this episode of Marketing D-Koded, Jackie and Daniel tackle what every business needs to know about Search Engine Optimization (SEO). Daniel begins by addressing the confusion surrounding what SEO truly entails and emphasizes that many business owners and marketing directors often misunderstand it. He explains that SEO, or Search Engine Optimization, is critical for getting a business higher up in Google search results, particularly in competitive industries. Throughout the episode, they discuss key factors influencing SEO, including content quality, directory listings, website speed, and backlinks.Jackie also discusses the importance of high-quality content in SEO, explaining how outdated techniques like keyword stuffing and hidden text are ineffective and can harm a website's ranking. They also stress that content should be valuable and relevant to users, making it crucial for business owners to work with companies that provide localized, timely, and engaging content. They also advise choosing the right SEO company, cautioning against those who don't prioritize content or use dubious backlink strategies. To get your free marketing fitness assessment, visit: https://www.dkodetech.com/free-fitness-assessment/Key Topics DiscussedMisunderstanding of SEO among business ownersImportance of high-quality, relevant contentFactors influencing SEO success: content, Google tools, directory listings, website speedAvoiding misleading SEO companies that only address parts of SEOImportance of on-page SEO optimizationHuman-written content vs. AI-generated content in SEOSetting and measuring SEO goalsLong-term nature of SEO and managing expectationsChoosing the right SEO companySEO vs. pure lead generation

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