Are cookies going away or staying, and how can you best use what's available for your marketing campaigns?Daniel and Jackie are talking all things cookies in this latest episode of Marketing D-Koded as they dive deep into the realm of third-party cookies and their implications for both consumers and marketers. talk about what cookies are, and how companies are currently using them, plus the significant role they play in tailored advertising. They also discuss the recent news about the extended use of third-party cookies, highlighting the privacy concerns that many users have and the need for marketers to balance the demand for targeted advertising with consumer rights. They touch on the different types of cookies—first-party and third-party cookies—and the essential metrics marketers should focus on for effective campaigns. The conversation navigates through the difficulties small businesses face due to the high costs of customer acquisition and the importance of broad-based marketing strategies. To get your free marketing fitness assessment, visit: https://www.dkodetech.com/free-fitness-assessment/Key Topics Discussed Summary:Focus on third-party cookies in current marketing practicesExplanation of cookies and their function in data collectionPrivacy concerns and the push to eliminate cookiesDifferences between first-party and third-party cookiesConsequences of the removal of cookies on marketingImportance of analyzing marketing metricsCustomer acquisition costs and their impactDifferent marketing strategies for small vs. large businessesSeasonal and industry-specific cyclesUtilization of advanced tools for user analysisImportance of broad-based marketing strategiesUnderstanding and leveraging local community behaviors

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