In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the intricacies of AI in marketing. They discuss the difference between hype and reality, and explore the key concepts of AI like machine learning, natural language processing, big data, and predictive analytics. They provide practical examples and actionable advice for marketers looking to leverage AI. 00:00 Introduction 00:13 Demystifying Marketing AI 00:33 Deep Dive into 'What is Marketing AI? An Introduction for Leaders' 00:52 AI as a Sophisticated Assistant 01:45 Key AI Terms for Marketers 01:58 Machine Learning 02:21 Natural Language Processing 05:24 How AI Is Used in Real-World Marketing 05:43 Customer Segmentation and Hyper-Targeting 06:28 AI in Content Creation and Lead Scoring 07:20 Dynamic Pricing 07:56 Visual and Image Recognition 08:12 Getting Started with AI 09:05 Conclusion and Final Thought 09:47 Wrap Up and Call to Action Find the full article, including pro tips and suggestions for executive leave-behinds at: https://marketingfrontier.ai/what-is-marketing-ai-an-overview-for-leaders/ This podcast is provided by https://marketingfrontier.ai/ and generated using AI Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: https://learningstudio.agilemarketingalliance.com/marketing-ai-readiness-assessment Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/ Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/

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