In this episode of the marketing agility podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of 'The Agile Leader', discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile marketing, explaining how organizations need to reinvent themselves amid uncertainties created by digital transformation, climate change, and geopolitical instability. Simon emphasizes the key role of leadership, successful transformation, and the essential need to change organizational culture. He draws on personal anecdotes and experiences from sectors including marketing and pharmaceuticals, and provides insights into future trends in agility transformation.   00:00 Introduction to the Podcast 00:16 Guest Introduction: Simon Hayward 00:35 The Importance of Changing Culture and Leadership in Agile 00:50 The Role of Leadership in Agile Transformation 02:15 The Impact of Agile on Organizational Culture 02:49 Challenges in Shifting Leadership Behavior 04:41 The Role of Coaching in Agile Transformation 06:24 Incrementalism vs. Wholesale Change in Agile Transformation 09:59 Applying Agile Practices in Marketing 12:39 Challenges and Results of Agile in Marketing 18:08 The Future of Agile Transformation 22:11 Conclusion and Wrap-up

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